Justin Bieber has become the first artist to reach 3 billion hits on his official YouTube channel.
Starcount has reported that after the release of his latest video 'Beauty and a Beat' the views on Bieber's vevo rocketed to record breaking numbers.
The video featuring Nicki Minaj beat the record set by One Direction for the most views in twenty four hours.
The video was viewed over ten million times in one day and over 43 million times in it's first week!
This milestone achievement comes nearly a year after Bieber broke records for reaching two billion views on YouTube.
Rihanna is currently the most viewed female on the site overtaking Lady Gaga with over two billion hits.
Watch the recording breaking video here!
Justin Bieber Gets Hounded By Paparazzi & Fans In London
Justin Bieber greets his fans outside the Langham Hotel in London today (Sept 12) (Photo credit: Ian Lawrence / Splash News)