Justin Bieber is the brand spanking new face of the Adidas label, NEO.
The 18 year old pop-star announced that he has teamed up with the sport and fashion brand as a spokesperson for the company’s special line: NEO.
NEO label is one of Adidas’ more style-driven brands and focuses more on fashion than sport. Bieber has signed a two year partnering with the clothing line and has agreed to make public appearances, model, and generally promote the brand through his far-reaching social networking connections.
As part of the launch of Bieber and NEO, a contest is to be launched where fans can scour for clues (starting on the NEO Facebook page) and win themselves a pair of Gold NEO trainers.
Two extremely lucky fans will also get to meet Bieber in Miami.
Bieber is continuing his world tour, Believe. As his final tour date he will play London’s O2 arena on March 4.