US singing contest The Voice absolutely annihilated American Idol and The X Factor USA in the ratings on Sunday night when it returned for its second season.
The show, featuring Cee-Lo Green, Christina Aguilera, Adam Levine and Blake Shelton as judges, pulled in the highest viewing figures for any non-sports-related broadcast in SIX YEARS, achieving a gargantuan total of 37.6 million viewers.
The figure is significantly higher than American Idol's latest season premiere, which attracted 21.93 million viewers on January 18, and more than triple The X Factor USA's inaugral outing, which mustered 12.49 million on September 21 last year.
The Voice was given a huge leg-up by its timeslot, which saw it broadcast immediately after the Super Bowl.
The episode kicked off with a barn-storming group performance by all four judges, which saw Christina rock the leather look.
The news will no doubt worry Simon Cowell, who will be desperate to bring up the X Factor's viewing numbers on both sides of the Atlantic. And with The Voice due to launch in the UK in the coming months, is his talent show reign in danger?