Cheryl Cole will reportedly play her new solo single for the first time on BBC's The Voice - proving once and for all that she has turned her back on The X Factor.

Cole's manager Will.i.am is one of the coaches on The Voice and has reportedly persuaded her to give the exclusive performance to the show, said to be a rival for The X Factor - the show Cheryl was recently linked to a return on.

"The BBC are desperate to beat Cowell and Britain's Got Talent in the ratings and they know there's no better way to do that than by getting Cheryl to perform her new single for the very first time live on the show," a source told the Daily Star.

Adding: "Cheryl would be a massive ratings winner and scoop for The Voice. Not only will the performance be seen by millions of people, it will also be a good way for Cheryl to stick up a cheeky one finger salute at Simon."

Last week it was reported that Will.iam is trying to make Cheryl see that she doesn't need Simon Cowell to be a success.