Example has signalled his intention to make it big in America, signing a huge record deal with Mercury/ Universal in the USA.
The 'Changed The Way You Kiss Me' rapper, who yesterday picked up a BRIT Best Single nomination, has stated that he will do things his own way though, revealing: "I'm pleased to have signed to a major label like Mercury/Universal in the US. It was important to me to sign with someone who understands not only my ambitions but also the way I work. I want to do it on my own terms, I enjoy a good challenge and can’t wait to get started."
Meanwhile, President of Mercury Records U.S David Massey called his new signing a 'modern day rock star':
“Everyone here is very excited to be working with Example, a world class songwriter and performer who is now a leading force in the live arena . A true modern day rock star who is at the forefront of the new wave of exciting electronic music exploding here in the U.S”
Example recently claimed that he would take his time with a US invasion, but that he is helping The Wanted with their own attempt to make it big across the pond.