In the pre-Alejandro flurry which caused Twitter to crash, there was one tweet which didn't have the #alejandropremiere prefix.
And it was from Coco Sumner, the face of I Blame Coco, telling fans to check out her video to new track Self Machine.
The video is very artsy, featuring some modelly types jumping around in an empty pool and lots of frowny Coco. None of which are a bad thing at all.
What do you think?