A source close to Selena and Justin has revealed that the relationship is more of a business deal than a fairytale romance.
Radaronline.com has reported that Selena is continuing her relationship with Bieber because he’s "good for her brand".
A source close to the couple told the website: "Selena and Justin's relationship isn't the fairytale romance they'd like their fans to believe it is."
"Justin's heart is with Selena because she's his first true love, but Selena is pretty much just riding out the relationship because she knows he's good for her image."
The team surrounding Gomez are apparently pushing her to stay in the relationship they are convinced it will do wonders for her career.
"Dating Justin is good for Selena's brand. Together they're a brand!" the source added.
"Everyone in Selena's camp is aware of Justin's star power and is urging her to make it work with him."
The source concluded with: "Let's just say that if for some reason Justin's star ever fell, Selena would drop him immediately."
Those are some pretty harsh words!
So what do you think? Showmance or Romance?